Management

Resistance to flexible work was the rehearsal. Resistance to AI is opening night.

Five years of argument about where people should sit produced a diagnosis almost nobody wanted to hear: the problem was rarely the place, it was management. This article brings together five pieces we published on remote and flexible work — the four profiles of resistance, talent retention, the office as a trap, leadership at a distance, and the case of the Brazilian Federal Government — because read together they tell a single story. And because the same profiles came back in 2026, with the same vocabulary, aimed now at AI adoption.

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The thesis: organizations do not resist flexibility because they prefer offices. They resist because flexible work takes away the one instrument of supervision many managers had — watching people work — and puts nothing in its place. That is why the argument was never settled by data: what is at stake is not evidence, it is what is left for the manager to do.

The four profiles of resistance

Opposition does not come from a single place, and treating it as one bloc stalls the project. There are four profiles, and the same person may carry traits of more than one.

Well informed with a hidden agenda
they know the benefits and challenges of remote work in detail and oppose it anyway, out of personal interest in the current arrangement — remote work keeps the source of the money and decentralizes where it lands, which mobilizes anyone who feels threatened by the loss, from local businesses to commercial real estate. They act subtly, undermining the rollout rather than contesting it. This is not resolved by technical debate, but by transparency: justify decisions in public and keep conflicts of interest from contaminating the choice.
Resistant for personal or cultural reasons
they prefer the office routine and direct, visible supervision, and believe physical presence is essential to productivity. They have no hidden agenda — they have habit. They respond to awareness-building, training and periodic in-person gatherings.
Generational and technological
they face genuine difficulty with the tools and unease with the new dynamic. The answer is digital inclusion, gradual adaptation and technical support — not persuasion.
Underinformed or misinformed
they form an opinion from limited experience, outdated information or hearsay. This is the only group where communication and education actually solve the problem.

A campaign designed for the fourth profile does not move the first — and that is how projects die without anyone ever saying "no" out loud.

Retention was the argument that hurt most

What took the subject to the boardroom was not comfort: it was replacement cost and the ability to hire. According to Global Workplace Analytics, 95% of employers say working from home has a positive impact on employee retention, losing a valuable employee can cost between US$ 10,000 and US$ 30,000, and 36% of employees would choose working from home over a pay raise. The Stanford University paper The Evolution of Working From Home records that "some organizations have embraced remote work as a means to improve recruitment and retention, moderate wage growth, reduce space needs and cut overhead costs". And TalentNeuron reports that two in three candidates currently working hybrid or remote place great importance on remote work when looking for a job.

The preference shows up in other research. In a Microsoft report, 47% of respondents say they are more likely to put family and personal life above work than before the pandemic, and 53% worldwide — 70% in Latin America — say they give greater priority to health and well-being. Among the workers surveyed by Fiverr who prefer to work from home, 63% cited saving money and time on the commute.

Against this, conventional wisdom repeats the familiar list — collaboration, culture, direct supervision, spontaneous innovation — and favors the status quo, prioritizing the familiar over the verifiable.

The physical office is not a productivity mechanism

Remote work showed that tasks can be completed in less time. The tension appeared when organizations realized the worker had the autonomy to capture that gain for themselves — as flexibility, or as fewer hours.

Confining people in offices does not raise productivity. Often the effect is the opposite: the same workload stretched over longer hours, purely to fill the conventional schedule. Managers and their reports find creative ways to fill the day with activities that look like work and produce no result. And when the manager shares the same space as the team, there is a tendency to equate presence with productivity, neglecting management by results.

The office is not a productivity mechanism: it is a visibility mechanism, comfortable enough to postpone building anything else. The alternative is managing teams around deliverables, with the deliverables plan filling the gap between strategy and operational tasks. Without a structure that puts outcome above hours, the gain comes back as pressure.

What distance demanded of leadership

Remote work is not a logistical adjustment; it is a holistic change, and the bill arrives first for whoever leads. The central shift is moving away from physical presence and toward results and progressive deliverables — which sounds simple and is not, because an adaptive challenge cannot be solved by a technical solution alone. Buying videoconferencing is technical. Relearning how to tell whether the work is moving is adaptive.

  • Alternate between strategic contemplation and hands-on engagement. Leadership in this phase looks like improvisational art: guided by clear values, marked by unpredictable moves.
  • Recruit partners and allies, instead of driving the change in isolation — a network that brings diverse readings and protects the initiative.
  • Acknowledge losses. People naturally resist the new; leaders need to empathize publicly and lead by example.
  • Keep self-awareness, separating the professional from the personal and handling criticism strategically.

None of this is confined to remote work: results-centered management sharpens the focus on collective goals under any arrangement — remote work merely catalyzes practices that were already loose.

The case that closed the argument: the Brazilian Federal Government

Picture the abrupt transition of 2020 in an organization with more than half a million employees. The first wave of post-Covid regulation in the Brazilian Federal Government started from the old reasoning: remote work as a privilege for a few, focused on individual supervision at the expense of team coordination.

The team in charge then ran a regulatory review with surveys, focus groups and interviews with leaders, managers and civil servants. The most significant problem was neither technology nor discipline: it was how unprepared many managers were to handle team performance management. The diagnosis also listed the absence of systematic data collection, failure to assess results, disconnection from institutional strategy, and the perception of remote work as a human resources issue rather than a management matter.

Blaming performance problems on remote work is a mistaken assessment: the quality of remote work is only as good as the quality of your managers. The traditional office was merely masking inefficiency with misleading metrics.

The answer was a model with team performance at its core: the Management and Performance Program (PGD). In it, deliverables are the responsibility of the organizational unit rather than of individuals, and they work as a bridge between the work and the strategy. Everyone sees how their colleagues are contributing — so managers can no longer dodge the job of organizing the team to reach objectives.

The question was "how do we allow remote work". The answer was a management model, designed to hold for remote, hybrid or on-site teams.

What actually changes when they stop resisting

It is not the place. What changes is that the organization now has to write down what used to be assumed: what the team committed to deliver, who answers for what, by when, and how it was assessed. As long as there was a floor to look at, you could get away with not writing it down.

Flexible work is not the change, then — it is what exposes the change that was missing.

2026: the same profiles, a new target

This is the reason for gathering the five pieces now instead of filing them away. The table below is not research: it is a mapping to test against your own organization.

ProfileOn remote workOn AI
Well informed with a hidden agenda"We need people together""It is not the right moment yet" — with their position anchored in today's operations
Personal or culturalPhysical presence is essential to productivityIf I do not see someone doing it, I do not trust what was done
Generational and technologicalGenuine difficulty with the toolsSame difficulty, new tool
Underinformed or misinformedOpinion formed by hearsayOpinion formed by the latest headline in the feed

The manager who does not trust what he cannot see is the same one; the one who fears losing his function is the same, now with a more concrete reason. And the instrument that solves it is also the same: with no way to watch the work happening, you need a plan, a deadline, a recorded commitment and an assessment at the close of the cycle. Anyone who has already built that for distributed people has nothing to invent in order to supervise an AI — all that is left is plugging the new participant into the existing artifacts.

Where the analogy ends

Pushing the parallel too far would be dishonest. A remote worker does not start making up data because they are at home. A language model does: it errs with confidence, does not know when it does not know, and can be swayed by content it read itself in the middle of the task. Distrust of AI has a basis that distrust of remote work never had.

What repeats is the shape of the resistance, not the legitimacy of each objection. And the practical conclusion is the opposite of "trust and delegate": AI work demands explicit, continuous supervision with a human owner — more supervision than an experienced professional gets, not less. The difference is that there is now a way to exercise it that is not looking across the floor.

How this shows up in what we built

The central artifact the Brazilian public model arrived at — the deliverable as the unit's responsibility, visible to the whole team — is the same one we use to supervise AI workers in Orion Workers. A worker joins the team with a work plan of its own, tied to a team, stating which deliverables it answers for; at the end of the cycle, it files its own report, like any other member. It never assesses its own cycle: the system refuses the attempt, and the assessment is done by the manager, with a mandatory justification.

There is a deliberate asymmetry. To enter a work plan, a deliverable has to come from a signed, active deliverables plan. For a human, a deliverable outside that rule goes through and the warning is recorded; for an AI worker, it is blocked. The human exception is usually legitimate; the AI's is not.

And the limit, stated before you discover it yourself: autonomous daily execution — the worker waking up, pulling the next task from the plan and working without anyone asking — is being rolled out gradually, organization by organization — and it is with that same enablement that the automatic cycle report and the manager-proposed assessment arrive. Outside it, the worker works when Orion delegates, and hiring, scope, autonomy matrix, escalations, work plan and audit apply from day one.

The methodology is at /clear; what it does to the role of the person managing is at Managers are not becoming obsolete.

References